Booktoken

Resultados para: “

Capa do livro
e-book

VOLKSWAGEN: HOW THE BRAND OVERCAME ONE OF THE INDUSTRY'S BIGGEST SCANDALS WITHOUT LOSING RELEVANCE

ISBN: 9781779749024

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Rise of Volkswagen — The Brand That Conquered the World Volkswagen, one of the most globally recognized automotive brands, has a history of success that stretches back more than 80 years. Founded in Germany in 1937,...

218 booktokens

Book tokens
Capa do livro
e-book

TOYOTA: THE REAL REASON THE COMPANY'S PRODUCTION SYSTEM WAS NEVER BEEN SUCCESSFULLY REPLICATED

ISBN: 9781779749031

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to the Toyota Production System (TPS) The Toyota Production System, known as TPS , is widely recognized as one of the most efficient and innovative industrial management models ever created. Since its incep...

218 booktokens

Book tokens
Capa do livro
e-book

TikTok: The secret behind meteoric rise and engagement manipulation

ISBN: 9781779749048

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

THE UNEXPECTED RISE OF TIKTOK In 2016, an app called Douyin was launched in China by the company ByteDance . Its international version, TikTok, followed shortly after in 2017. Within a matter of years, TikTok had become...

218 booktokens

Book tokens
Capa do livro
e-book

Zara: The Real Reason why Brand Never Spends Millions on Advertising

ISBN: 9781779749055

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to the Zara Phenomenon Zara is one of the most iconic brands in the fashion world. Founded in 1975 by Amancio Ortega and Rosalía Mera in La Coruña, Spain, it quickly became one of the pillars of the Inditex...

218 booktokens

Book tokens
Capa do livro
e-book

TESLA: THE SECRET OF MARKETING NO ADVERTISING FROM ELON MUSK

ISBN: 9781779749062

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Marketing Revolution of the 21st Century: The Tesla Case Traditional marketing, which relies heavily on paid ads and visible media, is no longer the only winning strategy in the business world. Tesla, under the lead...

218 booktokens

Book tokens
Capa do livro
e-book

WARNER BROS: THE SECRET OF BRAND RESILIENCE EVEN AFTER MULTIPLE CRISES

ISBN: 9781779749079

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to Warner Bros. and Its History of Overcoming Warner Bros. is one of the largest and most recognized entertainment companies in the world, with a legacy spanning nearly 100 years. Founded in 1923 by brother...

218 booktokens

Book tokens
Capa do livro
e-book

Rolls-Royce: Why Every car the brand has a hidden and personalized story.

ISBN: 9781779749086

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The History of Rolls-Royce and the Search for Perfection Rolls-Royce, founded in 1906 by Charles Rolls and Henry Royce, is more than just a luxury car brand. It is an institution that embodies the pursuit of perfection ...

218 booktokens

Book tokens
Capa do livro
e-book

PORSCHE: THE SECRET TO THE LONGEVITY OF AN ICONIC DESIGN

ISBN: 9781779749093

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Foundation of the Myth – The Beginning of Porsche Porsche, one of the most respected brands in the automotive world, is synonymous with performance, luxury and, above all, design. But how has a company founded in 19...

218 booktokens

Book tokens
Capa do livro
e-book

STARBUCKS: HOW THE COMPANY CREATED A SOCIAL RITUAL AROUND COFFEE

ISBN: 9781779749109

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

THE EMERGENCE OF COFFEE AS A SOCIAL RITUAL Starbucks is more than just a coffee chain; it is an intrinsic part of modern global culture, a symbol of social consumerism that transcends the simple act of drinking coffee. ...

218 booktokens

Book tokens
Capa do livro
e-book

SAMSUNG: HOW KOREAN PHILOSOPHY INFLUENCED THE CREATION OF ONE OF THE WORLD´S GREATEST TECHNOLOGICAL EMPIRES

ISBN: 9781779749116

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Samsung's Cultural Roots and the Influence of Confucianism Samsung's history is inextricably linked to Korean culture, particularly the philosophy of Confucianism, which has shaped the company's work ethic, corporate hi...

218 booktokens

Book tokens
Capa do livro
e-book

SPOTIFY: HOW THE COMPANY USES DATA TO INFLUENCE MUSIC TASTES AROUND THE WORLD

ISBN: 9781779749123

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to the World of Data and Spotify The digital revolution has transformed the way we consume music, and Spotify is one of the biggest drivers of this transformation. The streaming app, launched in 2008, has g...

218 booktokens

Book tokens
Capa do livro
e-book

SUBWAY: WHAT REALLY HAPPENED BEHIND THE SCENES TO CAUSE THE BRAND TO LOSE ITS RELEVANCE

ISBN: 9781779749130

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

SUBWAY'S PROMISING BEGINNINGS AND RISE The story of Subway begins with a simple but powerful idea: to offer a healthy alternative to traditional fast food. Founded in 1965 by Fred DeLuca and Peter Buck, Subway was initi...

218 booktokens

Book tokens
Capa do livro
e-book

PLAYSTATION: HOW SONY USED GAMER PSYCHOLOGY TO DOMINATE THE CONSOLE MARKET

ISBN: 9781779749147

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Rise of an Empire - The Creation of PlayStation and Understanding the Gamer Market When Sony decided to enter the video game console market in the early 1990s, it was competing against established giants such as Nin...

218 booktokens

Book tokens
Capa do livro
e-book

SONY: HOW THE JAPANESE KAIZEN MENTALITY HELPED THE BRAND OVERCOME CRISES

ISBN: 9781779749154

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to Kaizen Philosophy and its Relevance in the Japanese Context The word "kaizen" is a combination of two Japanese characters: "kai" (change) and "zen" (for the better). Literally translated, it means "conti...

218 booktokens

Book tokens
Capa do livro
e-book

ROLEX: HOW CONTROLLED SCARCITY KEEPS THE WATCHES AMONG THE MOST DESIRABLE IN THE WORLD.

ISBN: 9781779749161

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The History of Rolex and the Formation of the Brand Rolex's founding dates back to 1905, when Hans Wilsdorf and his brother-in-law Alfred Davis established the company in London. With a focus on producing high-quality w...

218 booktokens

Book tokens
Capa do livro
e-book

RED BULL: HOW THE BRAND CREATED AN ELITE IDENTITY WITHOUT BECOMING INACCESSIBLE

ISBN: 9781779749178

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origin of Red Bull – An Energy Drink That Changed the World The history of Red Bull begins in the mid-1980s, when Dietrich Mateschitz , an Austrian businessman, discovered an energy drink called Krating. Daeng in Th...

218 booktokens

Book tokens
Capa do livro
e-book

NINTENDO: HOW THE COMPANY MAINTAINED ITS UNIQUE IDENTITY AS THE INDUSTRY CHANGED RADICALLY

ISBN: 9781779749185

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Nintendo's Origins and Corporate Identity Nintendo is one of the most iconic companies in the video game industry, known for its innovation and consistency over the decades. While many companies have drastically changed...

218 booktokens

Book tokens
Capa do livro
e-book

PAYPAL: THE SECRET OF THE INTERNAL DISPUTES BETWEEN ELON MUSK, PETER THIEL AND OTHER FOUNDERS WHO SHAPE THE FUTURE OF DIGITAL MONEY

ISBN: 9781779749192

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Birth of PayPal – The Fusion of Innovative Visions In the late 1990s, the world was witnessing an unprecedented digital revolution. The Internet was transforming the way people communicated, worked and did business....

218 booktokens

Book tokens
Capa do livro
e-book

Nestlé: The secret behind the diversification that made it a world leader in food

ISBN: 9781779749208

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origin of Nestlé and the First Steps in the Food Market Nestlé's story begins in 1866, when Swiss pharmacist Henri Nestlé developed a revolutionary product: Farine Lactée , a mixture of milk, flour and sugar intende...

218 booktokens

Book tokens
Capa do livro
e-book

PFIZER - THE SECRET TO THE COMPANY'S GLOBAL INFLUENCE STRATEGY AND HOW IT POSITIONED ITSELF AS A LEADER IN THE PHARMACEUTICAL INDUSTRY LONG BEFORE THE PANDEMIC

ISBN: 9781779749215

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Founding of a Pharmaceutical Empire: Pfizer and Its Early Days In 1849, Charles Pfizer and his cousin, Charles Erhart, founded Pfizer in New York City with a simple goal: to manufacture high-quality chemicals. The c...

218 booktokens

Book tokens
Capa do livro
e-book

NETFLIX: THE SECRET OF THE ALGORITHM THAT ANTICIPATES CULTURAL TRENDS EVEN BEFORE CONSUMERS

ISBN: 9781779749222

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Heart of Netflix – How the Algorithm Became the Soul of the Platform Netflix is not just a streaming platform. It has become a global giant that shapes cultural trends, redefines entertainment consumption, and, abov...

218 booktokens

Book tokens
Capa do livro
e-book

NIKE: THE SECRET TO BRAND INVOLVEMENT WITH ATHLETES BEFORE THEY BECAME LEGENDS

ISBN: 9781779749239

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Founding of a Legend – Nike's Origins and Phil Knight's Vision Nike didn't come about overnight. Its journey began in the 1960s with a young man named Phil Knight, who, alongside his mentor Bill Bowerman , found the...

218 booktokens

Book tokens
Capa do livro
e-book

PEPSI: THE SECRET OF THE SILENT RIVALRY THAT SHAPED THE BRAND

ISBN: 9781779749246

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origins of Pepsi: A Humble Beginning and a Big Dream The story of Pepsi begins in a small pharmacy laboratory in the late 19th century. Like Coca-Cola, Pepsi began as a medicinal tonic. The brand's creator, Caleb Bra...

218 booktokens

Book tokens
Capa do livro
e-book

Fatores Humanos e Gerenciamento de Riscos

ISBN: 9786552396105

Por: Ipê das Letras | Autor: Moraes, Carlos Augusto Bandeira | Edição: 1

A obra Fatores Humanos e Gerenciamento de Riscos explora a complexa interseção entre desempenho humano, segurança e eficiência em ambientes de alta pressão, com um foco especial na aviação. O autor, apoiado por sua vasta...

59 booktokens

Book tokens
Capa do livro
e-book

Universal Studios: Cómo la marca ha mantenido su relevancia en el cine durante más de 100 años

ISBN: 9781779748508

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

El nacimiento de un imperio Introducción al legado de Universal Studios La historia de Universal Studios comienza en 1912, cuando Carl Laemmle, un inmigrante alemán convertido en empresario cinematográfico, fundó Univers...

218 booktokens

Book tokens