Resultados para: “”

RED BULL: HOW THE BRAND CREATED AN ELITE IDENTITY WITHOUT BECOMING INACCESSIBLE
ISBN: 9781779749178
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Origin of Red Bull – An Energy Drink That Changed the World The history of Red Bull begins in the mid-1980s, when Dietrich Mateschitz , an Austrian businessman, discovered an energy drink called Krating. Daeng in Th...

PORSCHE: THE SECRET TO THE LONGEVITY OF AN ICONIC DESIGN
ISBN: 9781779749093
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Foundation of the Myth – The Beginning of Porsche Porsche, one of the most respected brands in the automotive world, is synonymous with performance, luxury and, above all, design. But how has a company founded in 19...

PAYPAL: THE SECRET OF THE INTERNAL DISPUTES BETWEEN ELON MUSK, PETER THIEL AND OTHER FOUNDERS WHO SHAPE THE FUTURE OF DIGITAL MONEY
ISBN: 9781779749192
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Birth of PayPal – The Fusion of Innovative Visions In the late 1990s, the world was witnessing an unprecedented digital revolution. The Internet was transforming the way people communicated, worked and did business....

Nestlé: The secret behind the diversification that made it a world leader in food
ISBN: 9781779749208
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Origin of Nestlé and the First Steps in the Food Market Nestlé's story begins in 1866, when Swiss pharmacist Henri Nestlé developed a revolutionary product: Farine Lactée , a mixture of milk, flour and sugar intende...

PFIZER - THE SECRET TO THE COMPANY'S GLOBAL INFLUENCE STRATEGY AND HOW IT POSITIONED ITSELF AS A LEADER IN THE PHARMACEUTICAL INDUSTRY LONG BEFORE THE PANDEMIC
ISBN: 9781779749215
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Founding of a Pharmaceutical Empire: Pfizer and Its Early Days In 1849, Charles Pfizer and his cousin, Charles Erhart, founded Pfizer in New York City with a simple goal: to manufacture high-quality chemicals. The c...

NETFLIX: THE SECRET OF THE ALGORITHM THAT ANTICIPATES CULTURAL TRENDS EVEN BEFORE CONSUMERS
ISBN: 9781779749222
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Heart of Netflix – How the Algorithm Became the Soul of the Platform Netflix is not just a streaming platform. It has become a global giant that shapes cultural trends, redefines entertainment consumption, and, abov...

NIKE: THE SECRET TO BRAND INVOLVEMENT WITH ATHLETES BEFORE THEY BECAME LEGENDS
ISBN: 9781779749239
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Founding of a Legend – Nike's Origins and Phil Knight's Vision Nike didn't come about overnight. Its journey began in the 1960s with a young man named Phil Knight, who, alongside his mentor Bill Bowerman , found the...

PEPSI: THE SECRET OF THE SILENT RIVALRY THAT SHAPED THE BRAND
ISBN: 9781779749246
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Origins of Pepsi: A Humble Beginning and a Big Dream The story of Pepsi begins in a small pharmacy laboratory in the late 19th century. Like Coca-Cola, Pepsi began as a medicinal tonic. The brand's creator, Caleb Bra...

Universal Studios: Cómo la marca ha mantenido su relevancia en el cine durante más de 100 años
ISBN: 9781779748508
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
El nacimiento de un imperio Introducción al legado de Universal Studios La historia de Universal Studios comienza en 1912, cuando Carl Laemmle, un inmigrante alemán convertido en empresario cinematográfico, fundó Univers...

Ferrari: O segredo da exclusividade que mantém a marca no topo do luxo
ISBN: 9781779749895
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
O Nascimento de um Mito: A Fundação da Ferrari A Ferrari nasceu de uma paixão pela velocidade e pela precisão. Fundada por Enzo Ferrari em 1939, inicialmente como Auto Avio Costruzioni, a empresa foi uma extensão do a...

CARTIER: HOW ROYALTY HELPED CREATE ONE OF THE MOST ICONIC LUXURY BRANDS
ISBN: 9781779749420
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Origins of Cartier: The Birth of a Legend The history of Cartier begins in 1847, when Louis-François Cartier took over the workshop of his master, Adolphe Picard , on Rue Montorgueil in Paris. At that time, jewelry ...

Domino's Pizza: The secret of transforming the brand from one of the worst to one of the best in the industry
ISBN: 9781779749413
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Humble Beginnings and Early Growth The story of Domino's Pizza begins in 1960, when two brothers, Tom and James Monaghan , purchased a small pizza shop called " DomiNick's " in Ypsilanti , Michigan. With just over $500 ...

COCA-COLA: HOW THE SECRET FORMULA BECAME ONE OF THE BIGGEST CORPORATE MYTHS
ISBN: 9781779749406
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Rise of a Legend In 1886, John Stith Pemberton , an Atlanta pharmacist, created a medicinal elixir that was intended to cure a variety of ailments, including headaches and fatigue. This elixir eventually evolved int...

GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S
ISBN: 9781779749390
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The history of Gucci is a fascinating tale of rise, fall and rebirth. Founded in 1921 by Guccio Gucci, the brand began as a small leather goods shop in Florence, Italy, and quickly became synonymous with luxury and sophi...

GOOGLE: HOW THE SECRET INTERNAL CULTURE OF INNOVATION FUELS THE MOST ABICIOUS PROJECTS
ISBN: 9781779749383
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Foundation of Innovation at Google: A Culture that Breathes Creativity Google's internal culture of innovation is one of the most studied and admired in the corporate world. Since its founding, the technology giant ...

Disney: The secret to building an emotional empire that conquers generations.
ISBN: 9781779749376
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Foundation of a Dream – Walt Disney and the Birth of a Legend Walt Disney was born on December 5, 1901, in Chicago, Illinois. From an early age, he demonstrated a passion for drawing and telling stories. His childho...

Ferrero (Nutella, Kinder, etc.): Somo a family cultura of the company influences its products
ISBN: 9781779749369
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Origin of Ferrero and Family Culture The story of Ferrero begins in 1946, when Pietro Ferrero, a small confectioner from Alba, in the Piedmont region of Italy, decided to turn his passion for sweets into a business....

HARLEY-DAVIDSON: THE REAL SECRET BEHIND YOUR CUSTOMERS' UNWAVERING LOYALTY
ISBN: 9781779749352
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Introduction to the Harley-Davidson Phenomenon Harley-Davidson is more than just a motorcycle brand; it is a symbol of rebellion, freedom and unconditional loyalty. Founded in 1903, the company quickly became synonymous...

MICROSOFT – THE ROLE OF BILL GATES' MISTAKES IN BUILDING THE COMPUTING EMPIRE
ISBN: 9781779749345
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Founding of an Empire: The Beginnings of Bill Gates and Microsoft Bill Gates, one of the most recognized names in the history of technology, began his journey into the world of computing with a vision that seemed, a...

INTEL: THE SECRET TO THE TRANSITION FROM MEMORY TO PROCESSORS AND THE BET THAT CHANGED EVERYTHING
ISBN: 9781779749338
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Origins of Intel and the Rise of a Giant Intel's story begins in 1968, when two visionaries, Robert Noyce and Gordon Moore, left Fairchild Semiconductor to found their own company. Both were already prominent figure...

LOUIS VUITTON: THE SECRET BEHIND THE OBSESSION WITH PROTECTING THE BRAND AGAINST COUNTERFEITS
ISBN: 9781779749321
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The History of Louis Vuitton and the Origin of Luxury Louis Vuitton is synonymous with luxury, elegance and status. Founded in 1854 by Louis Vuitton, the brand began as a small workshop in Paris specializing in creating...

MERCEDES-BENZ: THE INFLUENCE OF THE SECRET CODES OF THE ARISTOCRACY ON BRAND IDENTITY
ISBN: 9781779749314
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Making of a Legend - The Founding of Mercedes-Benz and its Early Influences The history of Mercedes-Benz is inextricably linked to the mobility revolution and the luxury associated with its name. With origins dating...

Heineken: The secret of the recipe and sensory experience behind premium beer
ISBN: 9781779749307
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The History of Heineken and the Birth of a Premium Beer The story of Heineken is a classic example of how a company can transform a small local brewery into a global brand recognized for its premium quality. Founded i...

IBM: THE REAL REASON WHY THE COMPANY SURVIVED FOR OVER A CENTURY
ISBN: 9781779749291
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Founding and Early Years of IBM The history of IBM, or International Business Machines , begins in 1911, but its trajectory goes back even further, with the founding of a company focused on mechanical data processin...

Marvel Studios: How the Hidden Formula Behind Movies Creates Predictable But Effective Blockbusters
ISBN: 9781779749284
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Origin of Marvel Studios – From Comics to Blockbusters Marvel Studios was not born as a cinematic powerhouse. Its history is a journey of reinvention, creativity and business strategies that transformed a publishing...