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RED BULL: HOW THE BRAND CREATED AN ELITE IDENTITY WITHOUT BECOMING INACCESSIBLE

ISBN: 9781779749178

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origin of Red Bull – An Energy Drink That Changed the World The history of Red Bull begins in the mid-1980s, when Dietrich Mateschitz , an Austrian businessman, discovered an energy drink called Krating. Daeng in Th...

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PORSCHE: THE SECRET TO THE LONGEVITY OF AN ICONIC DESIGN

ISBN: 9781779749093

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Foundation of the Myth – The Beginning of Porsche Porsche, one of the most respected brands in the automotive world, is synonymous with performance, luxury and, above all, design. But how has a company founded in 19...

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PAYPAL: THE SECRET OF THE INTERNAL DISPUTES BETWEEN ELON MUSK, PETER THIEL AND OTHER FOUNDERS WHO SHAPE THE FUTURE OF DIGITAL MONEY

ISBN: 9781779749192

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Birth of PayPal – The Fusion of Innovative Visions In the late 1990s, the world was witnessing an unprecedented digital revolution. The Internet was transforming the way people communicated, worked and did business....

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Nestlé: The secret behind the diversification that made it a world leader in food

ISBN: 9781779749208

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origin of Nestlé and the First Steps in the Food Market Nestlé's story begins in 1866, when Swiss pharmacist Henri Nestlé developed a revolutionary product: Farine Lactée , a mixture of milk, flour and sugar intende...

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PFIZER - THE SECRET TO THE COMPANY'S GLOBAL INFLUENCE STRATEGY AND HOW IT POSITIONED ITSELF AS A LEADER IN THE PHARMACEUTICAL INDUSTRY LONG BEFORE THE PANDEMIC

ISBN: 9781779749215

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Founding of a Pharmaceutical Empire: Pfizer and Its Early Days In 1849, Charles Pfizer and his cousin, Charles Erhart, founded Pfizer in New York City with a simple goal: to manufacture high-quality chemicals. The c...

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NETFLIX: THE SECRET OF THE ALGORITHM THAT ANTICIPATES CULTURAL TRENDS EVEN BEFORE CONSUMERS

ISBN: 9781779749222

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Heart of Netflix – How the Algorithm Became the Soul of the Platform Netflix is not just a streaming platform. It has become a global giant that shapes cultural trends, redefines entertainment consumption, and, abov...

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NIKE: THE SECRET TO BRAND INVOLVEMENT WITH ATHLETES BEFORE THEY BECAME LEGENDS

ISBN: 9781779749239

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Founding of a Legend – Nike's Origins and Phil Knight's Vision Nike didn't come about overnight. Its journey began in the 1960s with a young man named Phil Knight, who, alongside his mentor Bill Bowerman , found the...

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PEPSI: THE SECRET OF THE SILENT RIVALRY THAT SHAPED THE BRAND

ISBN: 9781779749246

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origins of Pepsi: A Humble Beginning and a Big Dream The story of Pepsi begins in a small pharmacy laboratory in the late 19th century. Like Coca-Cola, Pepsi began as a medicinal tonic. The brand's creator, Caleb Bra...

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Universal Studios: Cómo la marca ha mantenido su relevancia en el cine durante más de 100 años

ISBN: 9781779748508

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

El nacimiento de un imperio Introducción al legado de Universal Studios La historia de Universal Studios comienza en 1912, cuando Carl Laemmle, un inmigrante alemán convertido en empresario cinematográfico, fundó Univers...

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Ferrari: O segredo da exclusividade que mantém a marca no topo do luxo

ISBN: 9781779749895

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

O Nascimento de um Mito: A Fundação da Ferrari A Ferrari nasceu de uma paixão pela velocidade e pela precisão. Fundada por Enzo Ferrari em 1939, inicialmente como Auto Avio Costruzioni, a empresa foi uma extensão do a...

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CARTIER: HOW ROYALTY HELPED CREATE ONE OF THE MOST ICONIC LUXURY BRANDS

ISBN: 9781779749420

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origins of Cartier: The Birth of a Legend The history of Cartier begins in 1847, when Louis-François Cartier took over the workshop of his master, Adolphe Picard , on Rue Montorgueil in Paris. At that time, jewelry ...

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Domino's Pizza: The secret of transforming the brand from one of the worst to one of the best in the industry

ISBN: 9781779749413

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Humble Beginnings and Early Growth The story of Domino's Pizza begins in 1960, when two brothers, Tom and James Monaghan , purchased a small pizza shop called " DomiNick's " in Ypsilanti , Michigan. With just over $500 ...

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COCA-COLA: HOW THE SECRET FORMULA BECAME ONE OF THE BIGGEST CORPORATE MYTHS

ISBN: 9781779749406

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Rise of a Legend In 1886, John Stith Pemberton , an Atlanta pharmacist, created a medicinal elixir that was intended to cure a variety of ailments, including headaches and fatigue. This elixir eventually evolved int...

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GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S

ISBN: 9781779749390

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The history of Gucci is a fascinating tale of rise, fall and rebirth. Founded in 1921 by Guccio Gucci, the brand began as a small leather goods shop in Florence, Italy, and quickly became synonymous with luxury and sophi...

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GOOGLE: HOW THE SECRET INTERNAL CULTURE OF INNOVATION FUELS THE MOST ABICIOUS PROJECTS

ISBN: 9781779749383

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Foundation of Innovation at Google: A Culture that Breathes Creativity Google's internal culture of innovation is one of the most studied and admired in the corporate world. Since its founding, the technology giant ...

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Disney: The secret to building an emotional empire that conquers generations.

ISBN: 9781779749376

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Foundation of a Dream – Walt Disney and the Birth of a Legend Walt Disney was born on December 5, 1901, in Chicago, Illinois. From an early age, he demonstrated a passion for drawing and telling stories. His childho...

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Ferrero (Nutella, Kinder, etc.): Somo a family cultura of the company influences its products

ISBN: 9781779749369

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origin of Ferrero and Family Culture The story of Ferrero begins in 1946, when Pietro Ferrero, a small confectioner from Alba, in the Piedmont region of Italy, decided to turn his passion for sweets into a business....

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HARLEY-DAVIDSON: THE REAL SECRET BEHIND YOUR CUSTOMERS' UNWAVERING LOYALTY

ISBN: 9781779749352

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to the Harley-Davidson Phenomenon Harley-Davidson is more than just a motorcycle brand; it is a symbol of rebellion, freedom and unconditional loyalty. Founded in 1903, the company quickly became synonymous...

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MICROSOFT – THE ROLE OF BILL GATES' MISTAKES IN BUILDING THE COMPUTING EMPIRE

ISBN: 9781779749345

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Founding of an Empire: The Beginnings of Bill Gates and Microsoft Bill Gates, one of the most recognized names in the history of technology, began his journey into the world of computing with a vision that seemed, a...

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INTEL: THE SECRET TO THE TRANSITION FROM MEMORY TO PROCESSORS AND THE BET THAT CHANGED EVERYTHING

ISBN: 9781779749338

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origins of Intel and the Rise of a Giant Intel's story begins in 1968, when two visionaries, Robert Noyce and Gordon Moore, left Fairchild Semiconductor to found their own company. Both were already prominent figure...

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LOUIS VUITTON: THE SECRET BEHIND THE OBSESSION WITH PROTECTING THE BRAND AGAINST COUNTERFEITS

ISBN: 9781779749321

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The History of Louis Vuitton and the Origin of Luxury Louis Vuitton is synonymous with luxury, elegance and status. Founded in 1854 by Louis Vuitton, the brand began as a small workshop in Paris specializing in creating...

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MERCEDES-BENZ: THE INFLUENCE OF THE SECRET CODES OF THE ARISTOCRACY ON BRAND IDENTITY

ISBN: 9781779749314

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Making of a Legend - The Founding of Mercedes-Benz and its Early Influences The history of Mercedes-Benz is inextricably linked to the mobility revolution and the luxury associated with its name. With origins dating...

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Heineken: The secret of the recipe and sensory experience behind premium beer

ISBN: 9781779749307

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The History of Heineken and the Birth of a Premium Beer The story of Heineken is a classic example of how a company can transform a small local brewery into a global brand recognized for its premium quality. Founded i...

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IBM: THE REAL REASON WHY THE COMPANY SURVIVED FOR OVER A CENTURY

ISBN: 9781779749291

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Founding and Early Years of IBM The history of IBM, or International Business Machines , begins in 1911, but its trajectory goes back even further, with the founding of a company focused on mechanical data processin...

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Marvel Studios: How the Hidden Formula Behind Movies Creates Predictable But Effective Blockbusters

ISBN: 9781779749284

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origin of Marvel Studios – From Comics to Blockbusters Marvel Studios was not born as a cinematic powerhouse. Its history is a journey of reinvention, creativity and business strategies that transformed a publishing...

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