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WARNER BROS: THE SECRET OF BRAND RESILIENCE EVEN AFTER MULTIPLE CRISES

ISBN: 9781779749079

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to Warner Bros. and Its History of Overcoming Warner Bros. is one of the largest and most recognized entertainment companies in the world, with a legacy spanning nearly 100 years. Founded in 1923 by brother...

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Rolls-Royce: Why Every car the brand has a hidden and personalized story.

ISBN: 9781779749086

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The History of Rolls-Royce and the Search for Perfection Rolls-Royce, founded in 1906 by Charles Rolls and Henry Royce, is more than just a luxury car brand. It is an institution that embodies the pursuit of perfection ...

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PORSCHE: THE SECRET TO THE LONGEVITY OF AN ICONIC DESIGN

ISBN: 9781779749093

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Foundation of the Myth – The Beginning of Porsche Porsche, one of the most respected brands in the automotive world, is synonymous with performance, luxury and, above all, design. But how has a company founded in 19...

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STARBUCKS: HOW THE COMPANY CREATED A SOCIAL RITUAL AROUND COFFEE

ISBN: 9781779749109

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

THE EMERGENCE OF COFFEE AS A SOCIAL RITUAL Starbucks is more than just a coffee chain; it is an intrinsic part of modern global culture, a symbol of social consumerism that transcends the simple act of drinking coffee. ...

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SAMSUNG: HOW KOREAN PHILOSOPHY INFLUENCED THE CREATION OF ONE OF THE WORLD´S GREATEST TECHNOLOGICAL EMPIRES

ISBN: 9781779749116

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Samsung's Cultural Roots and the Influence of Confucianism Samsung's history is inextricably linked to Korean culture, particularly the philosophy of Confucianism, which has shaped the company's work ethic, corporate hi...

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SPOTIFY: HOW THE COMPANY USES DATA TO INFLUENCE MUSIC TASTES AROUND THE WORLD

ISBN: 9781779749123

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to the World of Data and Spotify The digital revolution has transformed the way we consume music, and Spotify is one of the biggest drivers of this transformation. The streaming app, launched in 2008, has g...

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SUBWAY: WHAT REALLY HAPPENED BEHIND THE SCENES TO CAUSE THE BRAND TO LOSE ITS RELEVANCE

ISBN: 9781779749130

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

SUBWAY'S PROMISING BEGINNINGS AND RISE The story of Subway begins with a simple but powerful idea: to offer a healthy alternative to traditional fast food. Founded in 1965 by Fred DeLuca and Peter Buck, Subway was initi...

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PLAYSTATION: HOW SONY USED GAMER PSYCHOLOGY TO DOMINATE THE CONSOLE MARKET

ISBN: 9781779749147

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Rise of an Empire - The Creation of PlayStation and Understanding the Gamer Market When Sony decided to enter the video game console market in the early 1990s, it was competing against established giants such as Nin...

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SONY: HOW THE JAPANESE KAIZEN MENTALITY HELPED THE BRAND OVERCOME CRISES

ISBN: 9781779749154

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to Kaizen Philosophy and its Relevance in the Japanese Context The word "kaizen" is a combination of two Japanese characters: "kai" (change) and "zen" (for the better). Literally translated, it means "conti...

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ROLEX: HOW CONTROLLED SCARCITY KEEPS THE WATCHES AMONG THE MOST DESIRABLE IN THE WORLD.

ISBN: 9781779749161

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The History of Rolex and the Formation of the Brand Rolex's founding dates back to 1905, when Hans Wilsdorf and his brother-in-law Alfred Davis established the company in London. With a focus on producing high-quality w...

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RED BULL: HOW THE BRAND CREATED AN ELITE IDENTITY WITHOUT BECOMING INACCESSIBLE

ISBN: 9781779749178

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origin of Red Bull – An Energy Drink That Changed the World The history of Red Bull begins in the mid-1980s, when Dietrich Mateschitz , an Austrian businessman, discovered an energy drink called Krating. Daeng in Th...

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NINTENDO: HOW THE COMPANY MAINTAINED ITS UNIQUE IDENTITY AS THE INDUSTRY CHANGED RADICALLY

ISBN: 9781779749185

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Nintendo's Origins and Corporate Identity Nintendo is one of the most iconic companies in the video game industry, known for its innovation and consistency over the decades. While many companies have drastically changed...

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PAYPAL: THE SECRET OF THE INTERNAL DISPUTES BETWEEN ELON MUSK, PETER THIEL AND OTHER FOUNDERS WHO SHAPE THE FUTURE OF DIGITAL MONEY

ISBN: 9781779749192

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Birth of PayPal – The Fusion of Innovative Visions In the late 1990s, the world was witnessing an unprecedented digital revolution. The Internet was transforming the way people communicated, worked and did business....

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Nestlé: The secret behind the diversification that made it a world leader in food

ISBN: 9781779749208

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origin of Nestlé and the First Steps in the Food Market Nestlé's story begins in 1866, when Swiss pharmacist Henri Nestlé developed a revolutionary product: Farine Lactée , a mixture of milk, flour and sugar intende...

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PFIZER - THE SECRET TO THE COMPANY'S GLOBAL INFLUENCE STRATEGY AND HOW IT POSITIONED ITSELF AS A LEADER IN THE PHARMACEUTICAL INDUSTRY LONG BEFORE THE PANDEMIC

ISBN: 9781779749215

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Founding of a Pharmaceutical Empire: Pfizer and Its Early Days In 1849, Charles Pfizer and his cousin, Charles Erhart, founded Pfizer in New York City with a simple goal: to manufacture high-quality chemicals. The c...

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NETFLIX: THE SECRET OF THE ALGORITHM THAT ANTICIPATES CULTURAL TRENDS EVEN BEFORE CONSUMERS

ISBN: 9781779749222

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Heart of Netflix – How the Algorithm Became the Soul of the Platform Netflix is not just a streaming platform. It has become a global giant that shapes cultural trends, redefines entertainment consumption, and, abov...

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NIKE: THE SECRET TO BRAND INVOLVEMENT WITH ATHLETES BEFORE THEY BECAME LEGENDS

ISBN: 9781779749239

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Founding of a Legend – Nike's Origins and Phil Knight's Vision Nike didn't come about overnight. Its journey began in the 1960s with a young man named Phil Knight, who, alongside his mentor Bill Bowerman , found the...

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PEPSI: THE SECRET OF THE SILENT RIVALRY THAT SHAPED THE BRAND

ISBN: 9781779749246

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origins of Pepsi: A Humble Beginning and a Big Dream The story of Pepsi begins in a small pharmacy laboratory in the late 19th century. Like Coca-Cola, Pepsi began as a medicinal tonic. The brand's creator, Caleb Bra...

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Fatores Humanos e Gerenciamento de Riscos

ISBN: 9786552396105

Por: Ipê das Letras | Autor: Moraes, Carlos Augusto Bandeira | Edição: 1

A obra Fatores Humanos e Gerenciamento de Riscos explora a complexa interseção entre desempenho humano, segurança e eficiência em ambientes de alta pressão, com um foco especial na aviação. O autor, apoiado por sua vasta...

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Universal Studios: Cómo la marca ha mantenido su relevancia en el cine durante más de 100 años

ISBN: 9781779748508

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

El nacimiento de un imperio Introducción al legado de Universal Studios La historia de Universal Studios comienza en 1912, cuando Carl Laemmle, un inmigrante alemán convertido en empresario cinematográfico, fundó Univers...

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Volkswagen: Cómo la marca superó uno de los mayores escándalos de la industria sin perder relevancia

ISBN: 9781779748515

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

El ascenso de Volkswagen: la marca que conquistó el mundo Volkswagen, una de las marcas automotrices más reconocidas a nivel mundial, cuenta con una trayectoria de éxito que se remonta a más de 80 años. Fundada en Aleman...

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Toyota: La verdadera razón por la que el sistema de producción de la compañía nunca se replica con éxito

ISBN: 9781779748522

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introducción al Sistema de Producción Toyota (TPS) El Sistema de Producción Toyota, conocido como TPS, es ampliamente reconocido como uno de los modelos de gestión industrial más eficientes e innovadores jamás creados. D...

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Warner Bros: El secreto de la resiliencia de la marca incluso después de múltiples crisis

ISBN: 9781779748546

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

: Introducción a Warner Bros. y su historia de superación Warner Bros. es una de las compañías de entretenimiento más grandes y reconocidas del mundo, con un legado de casi 100 años. Fundada en 1923 por los hermanos Harr...

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Zara: La verdadera razón por la que las marcas nunca gastan millones en publicidad

ISBN: 9781779748553

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

: Introducción al fenómeno Zara Zara es una de las marcas más emblemáticas del mundo de la moda. Fundada en 1975 por Amancio Ortega y Rosalía Mera en La Coruña, España, se convirtió rápidamente en un pilar del grupo Indi...

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Spotify: cómo la empresa utiliza datos para influir en los gustos musicales de todo el mundo

ISBN: 9781779748584

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introducción al mundo de los datos y Spotify La revolución digital ha transformado la forma en que consumimos música, y Spotify es uno de los principales impulsores de esta transformación. La aplicación de streaming, lan...

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