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Heineken: The secret of the recipe and sensory experience behind premium beer

ISBN: 9781779749307

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The History of Heineken and the Birth of a Premium Beer The story of Heineken is a classic example of how a company can transform a small local brewery into a global brand recognized for its premium quality. Founded i...

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MERCEDES-BENZ: THE INFLUENCE OF THE SECRET CODES OF THE ARISTOCRACY ON BRAND IDENTITY

ISBN: 9781779749314

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Making of a Legend - The Founding of Mercedes-Benz and its Early Influences The history of Mercedes-Benz is inextricably linked to the mobility revolution and the luxury associated with its name. With origins dating...

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LOUIS VUITTON: THE SECRET BEHIND THE OBSESSION WITH PROTECTING THE BRAND AGAINST COUNTERFEITS

ISBN: 9781779749321

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The History of Louis Vuitton and the Origin of Luxury Louis Vuitton is synonymous with luxury, elegance and status. Founded in 1854 by Louis Vuitton, the brand began as a small workshop in Paris specializing in creating...

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INTEL: THE SECRET TO THE TRANSITION FROM MEMORY TO PROCESSORS AND THE BET THAT CHANGED EVERYTHING

ISBN: 9781779749338

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origins of Intel and the Rise of a Giant Intel's story begins in 1968, when two visionaries, Robert Noyce and Gordon Moore, left Fairchild Semiconductor to found their own company. Both were already prominent figure...

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MICROSOFT – THE ROLE OF BILL GATES' MISTAKES IN BUILDING THE COMPUTING EMPIRE

ISBN: 9781779749345

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Founding of an Empire: The Beginnings of Bill Gates and Microsoft Bill Gates, one of the most recognized names in the history of technology, began his journey into the world of computing with a vision that seemed, a...

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HARLEY-DAVIDSON: THE REAL SECRET BEHIND YOUR CUSTOMERS' UNWAVERING LOYALTY

ISBN: 9781779749352

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to the Harley-Davidson Phenomenon Harley-Davidson is more than just a motorcycle brand; it is a symbol of rebellion, freedom and unconditional loyalty. Founded in 1903, the company quickly became synonymous...

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Ferrero (Nutella, Kinder, etc.): Somo a family cultura of the company influences its products

ISBN: 9781779749369

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origin of Ferrero and Family Culture The story of Ferrero begins in 1946, when Pietro Ferrero, a small confectioner from Alba, in the Piedmont region of Italy, decided to turn his passion for sweets into a business....

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Disney: The secret to building an emotional empire that conquers generations.

ISBN: 9781779749376

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Foundation of a Dream – Walt Disney and the Birth of a Legend Walt Disney was born on December 5, 1901, in Chicago, Illinois. From an early age, he demonstrated a passion for drawing and telling stories. His childho...

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GOOGLE: HOW THE SECRET INTERNAL CULTURE OF INNOVATION FUELS THE MOST ABICIOUS PROJECTS

ISBN: 9781779749383

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Foundation of Innovation at Google: A Culture that Breathes Creativity Google's internal culture of innovation is one of the most studied and admired in the corporate world. Since its founding, the technology giant ...

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GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S

ISBN: 9781779749390

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The history of Gucci is a fascinating tale of rise, fall and rebirth. Founded in 1921 by Guccio Gucci, the brand began as a small leather goods shop in Florence, Italy, and quickly became synonymous with luxury and sophi...

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COCA-COLA: HOW THE SECRET FORMULA BECAME ONE OF THE BIGGEST CORPORATE MYTHS

ISBN: 9781779749406

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Rise of a Legend In 1886, John Stith Pemberton , an Atlanta pharmacist, created a medicinal elixir that was intended to cure a variety of ailments, including headaches and fatigue. This elixir eventually evolved int...

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Domino's Pizza: The secret of transforming the brand from one of the worst to one of the best in the industry

ISBN: 9781779749413

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Humble Beginnings and Early Growth The story of Domino's Pizza begins in 1960, when two brothers, Tom and James Monaghan , purchased a small pizza shop called " DomiNick's " in Ypsilanti , Michigan. With just over $500 ...

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CARTIER: HOW ROYALTY HELPED CREATE ONE OF THE MOST ICONIC LUXURY BRANDS

ISBN: 9781779749420

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origins of Cartier: The Birth of a Legend The history of Cartier begins in 1847, when Louis-François Cartier took over the workshop of his master, Adolphe Picard , on Rue Montorgueil in Paris. At that time, jewelry ...

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CHANEL: HOW GABRIELLE CHANEL'S VISION CONTINUES TO INFLUENCE FASHION DECADES LATER

ISBN: 9781779749437

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Gabrielle Chanel's Beginnings and the Rise of an Empire Gabrielle Bonheur Chanel was born on August 19, 1883, in the city of Saumur , France. Chanel's life began far from the sophistication and luxury that she would lat...

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FERRARI: THE SECRET OF EXCLUSIVITY THAT KEEPS THE BRAND AT THE TOP OF LUXURY.

ISBN: 9781779749444

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Birth of a Myth: The Founding of Ferrari Ferrari was born from a passion for speed and precision. Founded by Enzo Ferrari in 1939, initially as Auto Avio Costruzioni, the company was an extension of Enzo's love of m...

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AMAZON: THE PSYCHOLOGY BEHIND JEFF BEZOS' OBSESSION WITH CUSTOMER EXPERIENCE

ISBN: 9781779749451

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Genesis of an Obsession Jeff Bezos, founder of Amazon , didn't start his journey with the intention of creating the world's largest retail company. In 1994, he left a stable job on Wall Street to pursue a vision: cr...

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AIRBUS: HOW SILENT RIVALRY WITH BOEING SHAPED ADVANCEMENTS IN AVIATION

ISBN: 9781779749468

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Beginning of Two Giants The aviation industry has always been marked by innovation, technical challenges and fierce rivalry. Two giants dominate the sector: Airbus and Boeing. While both have played crucial roles in...

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Adidas: How the rivalry with Puma shaped the brand's identity

ISBN: 9781779749475

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Adidas Origins and Historical Context The story of Adidas begins in a small town in Germany called Herzogenaurach , a place that, despite its modest size, played a monumental role in the creation of two of the world's b...

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BMW: HOW GERMAN PRECISION ENGINEERING BECAME AN UNATTAINABLE DIFFERENTIATOR

ISBN: 9781779749482

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The BMW Story - Roots of Innovation and Growth BMW's history begins long before the brand became synonymous with luxury cars and unparalleled performance. Founded in 1916 by Karl Rapp, Bayerische Motoren Werke GmbH, or ...

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APPLE: THE SECRET OF STEVE JOBS' OBSESSION DELOS MÍNIMOS DETAILS AND HOW THIS SHAPE THE BRAND

ISBN: 9781779749499

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Beginning of an Obsession Steve Jobs wasn't just a visionary. He was a perfectionist, obsessed with detail on a scale few business leaders could match. From the earliest days of Apple, Jobs demonstrated an uncommon ...

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Zara: O verdadeiro motivo pelo qual a marca nunca gasta milhões em publicidade

ISBN: 9781779749505

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introdução ao Fenômeno Zara A Zara é uma das marcas mais icônicas do mundo da moda. Fundada em 1975 por Amancio Ortega e Rosalía Mera, em La Coruña, Espanha, ela rapidamente se tornou um dos pilares do grupo Inditex, que...

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AMAZON: LA PSICOLOGÍA DETRÁS DE LA OBSESIÓN DE JEFF BEZOS CON LA EXPERIENCIA DEL CLIENTE

ISBN: 9781779748966

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

El origen de una obsesión Jeff Bezos, fundador de Amazon, no comenzó su andadura con la intención de crear la empresa minorista más grande del mundo. En 1994, dejó un trabajo estable en Wall Street para perseguir una vi...

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BMW: CÓMO LA INGENIERÍA DE PRECISIÓN ALEMANA SE CONVIRTIÓ EN UN DIFERENCIADOR INALCANZABLE

ISBN: 9781779748997

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

La historia de BMW: Raíces de la innovación y el crecimiento La historia de BMW comienza mucho antes de que la marca se convirtiera en sinónimo de coches de lujo y un rendimiento inigualable. Fundada en 1916 por Karl Ra...

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APPLE: EL SECRETO DE LA OBSESIÓN DE STEVE JOBS POR LOS DETALLES MÁS PEQUEÑOS Y CÓMO MOLDEÓ LA MARCA

ISBN: 9781779748980

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

El comienzo de una obsesión Steve Jobs no era solo un visionario. Era un perfeccionista, obsesionado por el detalle a una escala que pocos líderes empresariales podían igualar. Desde los inicios de Apple, Jobs demostró ...

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UNIVERSAL STUDIOS: HOW THE BRAND HAS MAINTAINED ITS RELEVANCE IN CINEMA FOR OVER 100 YEARS

ISBN: 9781779749000

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Birth of an Empire Introduction to the Legacy of Universal Studios The history of Universal Studios begins in 1912, when Carl Laemmle , a German immigrant turned film entrepreneur, founded Universal Pictures. At th...

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