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CARTIER: CÓMO LA REALEZA AYUDÓ A CREAR UNA DE LAS MARCAS DE LUJO MÁS ICÓNICAS
ISBN: 9781779748935
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Los orígenes de Cartier: El nacimiento de una leyenda La historia de Cartier comienza en 1847, cuando Louis-François Cartier se hizo cargo del taller de su maestro, Adolphe Picard, en la rue Montorgueil de París. En aqu...
Domino's Pizza: El secreto detrás de la transformación de la marca de una de las peores a una de las mejores de la industria
ISBN: 9781779748942
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Comienzos humildes y crecimiento temprano La historia de Domino's Pizza comienza en 1960, cuando dos hermanos, Tom y James Monaghan , compraron una pequeña pizzería llamada " DomiNick's " en Ypsilanti , Michigan. Con po...
Airbus: Cómo la rivalidad silenciosa con Boeing influyó en los avances de la aviación
ISBN: 9781779748959
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
El comienzo de dos gigantes La industria de la aviación siempre se ha caracterizado por la innovación, los desafíos técnicos y una feroz rivalidad. Dos gigantes dominan el sector: Airbus y Boeing. Si bien ambos han des...
AMAZON: LA PSICOLOGÍA DETRÁS DE LA OBSESIÓN DE JEFF BEZOS CON LA EXPERIENCIA DEL CLIENTE
ISBN: 9781779748966
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
El origen de una obsesión Jeff Bezos, fundador de Amazon, no comenzó su andadura con la intención de crear la empresa minorista más grande del mundo. En 1994, dejó un trabajo estable en Wall Street para perseguir una vi...
APPLE: EL SECRETO DE LA OBSESIÓN DE STEVE JOBS POR LOS DETALLES MÁS PEQUEÑOS Y CÓMO MOLDEÓ LA MARCA
ISBN: 9781779748980
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
El comienzo de una obsesión Steve Jobs no era solo un visionario. Era un perfeccionista, obsesionado por el detalle a una escala que pocos líderes empresariales podían igualar. Desde los inicios de Apple, Jobs demostró ...
BMW: CÓMO LA INGENIERÍA DE PRECISIÓN ALEMANA SE CONVIRTIÓ EN UN DIFERENCIADOR INALCANZABLE
ISBN: 9781779748997
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
La historia de BMW: Raíces de la innovación y el crecimiento La historia de BMW comienza mucho antes de que la marca se convirtiera en sinónimo de coches de lujo y un rendimiento inigualable. Fundada en 1916 por Karl Ra...
UNIVERSAL STUDIOS: HOW THE BRAND HAS MAINTAINED ITS RELEVANCE IN CINEMA FOR OVER 100 YEARS
ISBN: 9781779749000
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Birth of an Empire Introduction to the Legacy of Universal Studios The history of Universal Studios begins in 1912, when Carl Laemmle , a German immigrant turned film entrepreneur, founded Universal Pictures. At th...
Victoria's Secret : What Really Led to the Brand's Fall and Rebirth
ISBN: 9781779749017
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Rise of an Icon – The Birth of Victoria's Secret In the early 1970s, the lingerie market was dominated by brands that sold functional, unattractive products. Women were looking for something that combined comfort wi...
VOLKSWAGEN: HOW THE BRAND OVERCAME ONE OF THE INDUSTRY'S BIGGEST SCANDALS WITHOUT LOSING RELEVANCE
ISBN: 9781779749024
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Rise of Volkswagen — The Brand That Conquered the World Volkswagen, one of the most globally recognized automotive brands, has a history of success that stretches back more than 80 years. Founded in Germany in 1937,...
TOYOTA: THE REAL REASON THE COMPANY'S PRODUCTION SYSTEM WAS NEVER BEEN SUCCESSFULLY REPLICATED
ISBN: 9781779749031
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Introduction to the Toyota Production System (TPS) The Toyota Production System, known as TPS , is widely recognized as one of the most efficient and innovative industrial management models ever created. Since its incep...
TikTok: The secret behind meteoric rise and engagement manipulation
ISBN: 9781779749048
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
THE UNEXPECTED RISE OF TIKTOK In 2016, an app called Douyin was launched in China by the company ByteDance . Its international version, TikTok, followed shortly after in 2017. Within a matter of years, TikTok had become...
Zara: The Real Reason why Brand Never Spends Millions on Advertising
ISBN: 9781779749055
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Introduction to the Zara Phenomenon Zara is one of the most iconic brands in the fashion world. Founded in 1975 by Amancio Ortega and Rosalía Mera in La Coruña, Spain, it quickly became one of the pillars of the Inditex...
TESLA: THE SECRET OF MARKETING NO ADVERTISING FROM ELON MUSK
ISBN: 9781779749062
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Marketing Revolution of the 21st Century: The Tesla Case Traditional marketing, which relies heavily on paid ads and visible media, is no longer the only winning strategy in the business world. Tesla, under the lead...
WARNER BROS: THE SECRET OF BRAND RESILIENCE EVEN AFTER MULTIPLE CRISES
ISBN: 9781779749079
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Introduction to Warner Bros. and Its History of Overcoming Warner Bros. is one of the largest and most recognized entertainment companies in the world, with a legacy spanning nearly 100 years. Founded in 1923 by brother...
Rolls-Royce: Why Every car the brand has a hidden and personalized story.
ISBN: 9781779749086
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The History of Rolls-Royce and the Search for Perfection Rolls-Royce, founded in 1906 by Charles Rolls and Henry Royce, is more than just a luxury car brand. It is an institution that embodies the pursuit of perfection ...
PORSCHE: THE SECRET TO THE LONGEVITY OF AN ICONIC DESIGN
ISBN: 9781779749093
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Foundation of the Myth – The Beginning of Porsche Porsche, one of the most respected brands in the automotive world, is synonymous with performance, luxury and, above all, design. But how has a company founded in 19...
STARBUCKS: HOW THE COMPANY CREATED A SOCIAL RITUAL AROUND COFFEE
ISBN: 9781779749109
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
THE EMERGENCE OF COFFEE AS A SOCIAL RITUAL Starbucks is more than just a coffee chain; it is an intrinsic part of modern global culture, a symbol of social consumerism that transcends the simple act of drinking coffee. ...
SAMSUNG: HOW KOREAN PHILOSOPHY INFLUENCED THE CREATION OF ONE OF THE WORLD´S GREATEST TECHNOLOGICAL EMPIRES
ISBN: 9781779749116
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Samsung's Cultural Roots and the Influence of Confucianism Samsung's history is inextricably linked to Korean culture, particularly the philosophy of Confucianism, which has shaped the company's work ethic, corporate hi...
SPOTIFY: HOW THE COMPANY USES DATA TO INFLUENCE MUSIC TASTES AROUND THE WORLD
ISBN: 9781779749123
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Introduction to the World of Data and Spotify The digital revolution has transformed the way we consume music, and Spotify is one of the biggest drivers of this transformation. The streaming app, launched in 2008, has g...
SUBWAY: WHAT REALLY HAPPENED BEHIND THE SCENES TO CAUSE THE BRAND TO LOSE ITS RELEVANCE
ISBN: 9781779749130
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
SUBWAY'S PROMISING BEGINNINGS AND RISE The story of Subway begins with a simple but powerful idea: to offer a healthy alternative to traditional fast food. Founded in 1965 by Fred DeLuca and Peter Buck, Subway was initi...
PLAYSTATION: HOW SONY USED GAMER PSYCHOLOGY TO DOMINATE THE CONSOLE MARKET
ISBN: 9781779749147
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Rise of an Empire - The Creation of PlayStation and Understanding the Gamer Market When Sony decided to enter the video game console market in the early 1990s, it was competing against established giants such as Nin...
SONY: HOW THE JAPANESE KAIZEN MENTALITY HELPED THE BRAND OVERCOME CRISES
ISBN: 9781779749154
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Introduction to Kaizen Philosophy and its Relevance in the Japanese Context The word "kaizen" is a combination of two Japanese characters: "kai" (change) and "zen" (for the better). Literally translated, it means "conti...
ROLEX: HOW CONTROLLED SCARCITY KEEPS THE WATCHES AMONG THE MOST DESIRABLE IN THE WORLD.
ISBN: 9781779749161
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The History of Rolex and the Formation of the Brand Rolex's founding dates back to 1905, when Hans Wilsdorf and his brother-in-law Alfred Davis established the company in London. With a focus on producing high-quality w...
RED BULL: HOW THE BRAND CREATED AN ELITE IDENTITY WITHOUT BECOMING INACCESSIBLE
ISBN: 9781779749178
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
The Origin of Red Bull – An Energy Drink That Changed the World The history of Red Bull begins in the mid-1980s, when Dietrich Mateschitz , an Austrian businessman, discovered an energy drink called Krating. Daeng in Th...
NINTENDO: HOW THE COMPANY MAINTAINED ITS UNIQUE IDENTITY AS THE INDUSTRY CHANGED RADICALLY
ISBN: 9781779749185
Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:
Nintendo's Origins and Corporate Identity Nintendo is one of the most iconic companies in the video game industry, known for its innovation and consistency over the decades. While many companies have drastically changed...