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Victoria's Secret: O que realmente levou à queda e ao renascimento da marca

ISBN: 9781779749536

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

A Ascensão de um Ícone – O Nascimento de Victoria's Secret No início dos anos 1970, o mercado de lingerie era dominado por marcas que vendiam produtos funcionais e pouco atraentes. As mulheres buscavam algo que combinass...

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Volkswagen: Como a Marca Superou um dos Maiores Escândalos da Indústria Sem Perder Relevância

ISBN: 9781779749529

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

A Ascensão da Volkswagen — A Marca Que Conquistou o Mundo A Volkswagen, uma das marcas automotivas mais reconhecidas globalmente, tem uma história de sucesso que remonta a mais de 80 anos. Fundada na Alemanha em 1937, a ...

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Warner Bros: O segredo da resiliência da marca mesmo após múltiplas crises

ISBN: 9781779749512

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introdução à Warner Bros. e Sua História de Superação A Warner Bros. é uma das maiores e mais reconhecidas empresas de entretenimento do mundo, com um legado que abrange quase 100 anos. Fundada em 1923 pelos irmãos Har...

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Zara: O verdadeiro motivo pelo qual a marca nunca gasta milhões em publicidade

ISBN: 9781779749505

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introdução ao Fenômeno Zara A Zara é uma das marcas mais icônicas do mundo da moda. Fundada em 1975 por Amancio Ortega e Rosalía Mera, em La Coruña, Espanha, ela rapidamente se tornou um dos pilares do grupo Inditex, que...

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APPLE: THE SECRET OF STEVE JOBS' OBSESSION DELOS MÍNIMOS DETAILS AND HOW THIS SHAPE THE BRAND

ISBN: 9781779749499

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Beginning of an Obsession Steve Jobs wasn't just a visionary. He was a perfectionist, obsessed with detail on a scale few business leaders could match. From the earliest days of Apple, Jobs demonstrated an uncommon ...

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BMW: HOW GERMAN PRECISION ENGINEERING BECAME AN UNATTAINABLE DIFFERENTIATOR

ISBN: 9781779749482

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The BMW Story - Roots of Innovation and Growth BMW's history begins long before the brand became synonymous with luxury cars and unparalleled performance. Founded in 1916 by Karl Rapp, Bayerische Motoren Werke GmbH, or ...

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Adidas: How the rivalry with Puma shaped the brand's identity

ISBN: 9781779749475

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Adidas Origins and Historical Context The story of Adidas begins in a small town in Germany called Herzogenaurach , a place that, despite its modest size, played a monumental role in the creation of two of the world's b...

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AIRBUS: HOW SILENT RIVALRY WITH BOEING SHAPED ADVANCEMENTS IN AVIATION

ISBN: 9781779749468

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Beginning of Two Giants The aviation industry has always been marked by innovation, technical challenges and fierce rivalry. Two giants dominate the sector: Airbus and Boeing. While both have played crucial roles in...

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AMAZON: THE PSYCHOLOGY BEHIND JEFF BEZOS' OBSESSION WITH CUSTOMER EXPERIENCE

ISBN: 9781779749451

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Genesis of an Obsession Jeff Bezos, founder of Amazon , didn't start his journey with the intention of creating the world's largest retail company. In 1994, he left a stable job on Wall Street to pursue a vision: cr...

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FERRARI: THE SECRET OF EXCLUSIVITY THAT KEEPS THE BRAND AT THE TOP OF LUXURY.

ISBN: 9781779749444

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Birth of a Myth: The Founding of Ferrari Ferrari was born from a passion for speed and precision. Founded by Enzo Ferrari in 1939, initially as Auto Avio Costruzioni, the company was an extension of Enzo's love of m...

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CHANEL: HOW GABRIELLE CHANEL'S VISION CONTINUES TO INFLUENCE FASHION DECADES LATER

ISBN: 9781779749437

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Gabrielle Chanel's Beginnings and the Rise of an Empire Gabrielle Bonheur Chanel was born on August 19, 1883, in the city of Saumur , France. Chanel's life began far from the sophistication and luxury that she would lat...

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CARTIER: HOW ROYALTY HELPED CREATE ONE OF THE MOST ICONIC LUXURY BRANDS

ISBN: 9781779749420

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origins of Cartier: The Birth of a Legend The history of Cartier begins in 1847, when Louis-François Cartier took over the workshop of his master, Adolphe Picard , on Rue Montorgueil in Paris. At that time, jewelry ...

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Domino's Pizza: The secret of transforming the brand from one of the worst to one of the best in the industry

ISBN: 9781779749413

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Humble Beginnings and Early Growth The story of Domino's Pizza begins in 1960, when two brothers, Tom and James Monaghan , purchased a small pizza shop called " DomiNick's " in Ypsilanti , Michigan. With just over $500 ...

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COCA-COLA: HOW THE SECRET FORMULA BECAME ONE OF THE BIGGEST CORPORATE MYTHS

ISBN: 9781779749406

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Rise of a Legend In 1886, John Stith Pemberton , an Atlanta pharmacist, created a medicinal elixir that was intended to cure a variety of ailments, including headaches and fatigue. This elixir eventually evolved int...

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GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S

ISBN: 9781779749390

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The history of Gucci is a fascinating tale of rise, fall and rebirth. Founded in 1921 by Guccio Gucci, the brand began as a small leather goods shop in Florence, Italy, and quickly became synonymous with luxury and sophi...

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GOOGLE: HOW THE SECRET INTERNAL CULTURE OF INNOVATION FUELS THE MOST ABICIOUS PROJECTS

ISBN: 9781779749383

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Foundation of Innovation at Google: A Culture that Breathes Creativity Google's internal culture of innovation is one of the most studied and admired in the corporate world. Since its founding, the technology giant ...

218 booktokens

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Disney: The secret to building an emotional empire that conquers generations.

ISBN: 9781779749376

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Foundation of a Dream – Walt Disney and the Birth of a Legend Walt Disney was born on December 5, 1901, in Chicago, Illinois. From an early age, he demonstrated a passion for drawing and telling stories. His childho...

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Ferrero (Nutella, Kinder, etc.): Somo a family cultura of the company influences its products

ISBN: 9781779749369

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origin of Ferrero and Family Culture The story of Ferrero begins in 1946, when Pietro Ferrero, a small confectioner from Alba, in the Piedmont region of Italy, decided to turn his passion for sweets into a business....

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HARLEY-DAVIDSON: THE REAL SECRET BEHIND YOUR CUSTOMERS' UNWAVERING LOYALTY

ISBN: 9781779749352

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to the Harley-Davidson Phenomenon Harley-Davidson is more than just a motorcycle brand; it is a symbol of rebellion, freedom and unconditional loyalty. Founded in 1903, the company quickly became synonymous...

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MICROSOFT – THE ROLE OF BILL GATES' MISTAKES IN BUILDING THE COMPUTING EMPIRE

ISBN: 9781779749345

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Founding of an Empire: The Beginnings of Bill Gates and Microsoft Bill Gates, one of the most recognized names in the history of technology, began his journey into the world of computing with a vision that seemed, a...

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INTEL: THE SECRET TO THE TRANSITION FROM MEMORY TO PROCESSORS AND THE BET THAT CHANGED EVERYTHING

ISBN: 9781779749338

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origins of Intel and the Rise of a Giant Intel's story begins in 1968, when two visionaries, Robert Noyce and Gordon Moore, left Fairchild Semiconductor to found their own company. Both were already prominent figure...

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LOUIS VUITTON: THE SECRET BEHIND THE OBSESSION WITH PROTECTING THE BRAND AGAINST COUNTERFEITS

ISBN: 9781779749321

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The History of Louis Vuitton and the Origin of Luxury Louis Vuitton is synonymous with luxury, elegance and status. Founded in 1854 by Louis Vuitton, the brand began as a small workshop in Paris specializing in creating...

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MERCEDES-BENZ: THE INFLUENCE OF THE SECRET CODES OF THE ARISTOCRACY ON BRAND IDENTITY

ISBN: 9781779749314

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Making of a Legend - The Founding of Mercedes-Benz and its Early Influences The history of Mercedes-Benz is inextricably linked to the mobility revolution and the luxury associated with its name. With origins dating...

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Heineken: The secret of the recipe and sensory experience behind premium beer

ISBN: 9781779749307

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The History of Heineken and the Birth of a Premium Beer The story of Heineken is a classic example of how a company can transform a small local brewery into a global brand recognized for its premium quality. Founded i...

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IBM: THE REAL REASON WHY THE COMPANY SURVIVED FOR OVER A CENTURY

ISBN: 9781779749291

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Founding and Early Years of IBM The history of IBM, or International Business Machines , begins in 1911, but its trajectory goes back even further, with the founding of a company focused on mechanical data processin...

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