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CHANEL: CÓMO LA VISIÓN DE GABRIELLE CHANEL SIGUE INFLUYENDO EN LA MODA DÉCADAS DESPUÉS

ISBN: 9781779748928

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Los inicios de Gabrielle Chanel y el surgimiento de un imperio Gabrielle Bonheur Chanel nació el 19 de agosto de 1883 en la ciudad de Saumur, Francia. La vida de Chanel comenzó lejos de la sofisticación y el lujo que má...

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CARTIER: CÓMO LA REALEZA AYUDÓ A CREAR UNA DE LAS MARCAS DE LUJO MÁS ICÓNICAS

ISBN: 9781779748935

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Los orígenes de Cartier: El nacimiento de una leyenda La historia de Cartier comienza en 1847, cuando Louis-François Cartier se hizo cargo del taller de su maestro, Adolphe Picard, en la rue Montorgueil de París. En aqu...

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Domino's Pizza: El secreto detrás de la transformación de la marca de una de las peores a una de las mejores de la industria

ISBN: 9781779748942

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Comienzos humildes y crecimiento temprano La historia de Domino's Pizza comienza en 1960, cuando dos hermanos, Tom y James Monaghan , compraron una pequeña pizzería llamada " DomiNick's " en Ypsilanti , Michigan. Con po...

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Airbus: Cómo la rivalidad silenciosa con Boeing influyó en los avances de la aviación

ISBN: 9781779748959

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

El comienzo de dos gigantes La industria de la aviación siempre se ha caracterizado por la innovación, los desafíos técnicos y una feroz rivalidad. Dos gigantes dominan el sector: Airbus y Boeing. Si bien ambos han des...

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AMAZON: LA PSICOLOGÍA DETRÁS DE LA OBSESIÓN DE JEFF BEZOS CON LA EXPERIENCIA DEL CLIENTE

ISBN: 9781779748966

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

El origen de una obsesión Jeff Bezos, fundador de Amazon, no comenzó su andadura con la intención de crear la empresa minorista más grande del mundo. En 1994, dejó un trabajo estable en Wall Street para perseguir una vi...

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APPLE: EL SECRETO DE LA OBSESIÓN DE STEVE JOBS POR LOS DETALLES MÁS PEQUEÑOS Y CÓMO MOLDEÓ LA MARCA

ISBN: 9781779748980

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

El comienzo de una obsesión Steve Jobs no era solo un visionario. Era un perfeccionista, obsesionado por el detalle a una escala que pocos líderes empresariales podían igualar. Desde los inicios de Apple, Jobs demostró ...

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BMW: CÓMO LA INGENIERÍA DE PRECISIÓN ALEMANA SE CONVIRTIÓ EN UN DIFERENCIADOR INALCANZABLE

ISBN: 9781779748997

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

La historia de BMW: Raíces de la innovación y el crecimiento La historia de BMW comienza mucho antes de que la marca se convirtiera en sinónimo de coches de lujo y un rendimiento inigualable. Fundada en 1916 por Karl Ra...

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UNIVERSAL STUDIOS: HOW THE BRAND HAS MAINTAINED ITS RELEVANCE IN CINEMA FOR OVER 100 YEARS

ISBN: 9781779749000

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Birth of an Empire Introduction to the Legacy of Universal Studios The history of Universal Studios begins in 1912, when Carl Laemmle , a German immigrant turned film entrepreneur, founded Universal Pictures. At th...

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Victoria's Secret : What Really Led to the Brand's Fall and Rebirth

ISBN: 9781779749017

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Rise of an Icon – The Birth of Victoria's Secret In the early 1970s, the lingerie market was dominated by brands that sold functional, unattractive products. Women were looking for something that combined comfort wi...

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VOLKSWAGEN: HOW THE BRAND OVERCAME ONE OF THE INDUSTRY'S BIGGEST SCANDALS WITHOUT LOSING RELEVANCE

ISBN: 9781779749024

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Rise of Volkswagen — The Brand That Conquered the World Volkswagen, one of the most globally recognized automotive brands, has a history of success that stretches back more than 80 years. Founded in Germany in 1937,...

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TOYOTA: THE REAL REASON THE COMPANY'S PRODUCTION SYSTEM WAS NEVER BEEN SUCCESSFULLY REPLICATED

ISBN: 9781779749031

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to the Toyota Production System (TPS) The Toyota Production System, known as TPS , is widely recognized as one of the most efficient and innovative industrial management models ever created. Since its incep...

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TikTok: The secret behind meteoric rise and engagement manipulation

ISBN: 9781779749048

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

THE UNEXPECTED RISE OF TIKTOK In 2016, an app called Douyin was launched in China by the company ByteDance . Its international version, TikTok, followed shortly after in 2017. Within a matter of years, TikTok had become...

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Zara: The Real Reason why Brand Never Spends Millions on Advertising

ISBN: 9781779749055

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to the Zara Phenomenon Zara is one of the most iconic brands in the fashion world. Founded in 1975 by Amancio Ortega and Rosalía Mera in La Coruña, Spain, it quickly became one of the pillars of the Inditex...

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TESLA: THE SECRET OF MARKETING NO ADVERTISING FROM ELON MUSK

ISBN: 9781779749062

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Marketing Revolution of the 21st Century: The Tesla Case Traditional marketing, which relies heavily on paid ads and visible media, is no longer the only winning strategy in the business world. Tesla, under the lead...

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WARNER BROS: THE SECRET OF BRAND RESILIENCE EVEN AFTER MULTIPLE CRISES

ISBN: 9781779749079

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to Warner Bros. and Its History of Overcoming Warner Bros. is one of the largest and most recognized entertainment companies in the world, with a legacy spanning nearly 100 years. Founded in 1923 by brother...

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Rolls-Royce: Why Every car the brand has a hidden and personalized story.

ISBN: 9781779749086

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The History of Rolls-Royce and the Search for Perfection Rolls-Royce, founded in 1906 by Charles Rolls and Henry Royce, is more than just a luxury car brand. It is an institution that embodies the pursuit of perfection ...

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PORSCHE: THE SECRET TO THE LONGEVITY OF AN ICONIC DESIGN

ISBN: 9781779749093

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Foundation of the Myth – The Beginning of Porsche Porsche, one of the most respected brands in the automotive world, is synonymous with performance, luxury and, above all, design. But how has a company founded in 19...

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STARBUCKS: HOW THE COMPANY CREATED A SOCIAL RITUAL AROUND COFFEE

ISBN: 9781779749109

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

THE EMERGENCE OF COFFEE AS A SOCIAL RITUAL Starbucks is more than just a coffee chain; it is an intrinsic part of modern global culture, a symbol of social consumerism that transcends the simple act of drinking coffee. ...

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SAMSUNG: HOW KOREAN PHILOSOPHY INFLUENCED THE CREATION OF ONE OF THE WORLD´S GREATEST TECHNOLOGICAL EMPIRES

ISBN: 9781779749116

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Samsung's Cultural Roots and the Influence of Confucianism Samsung's history is inextricably linked to Korean culture, particularly the philosophy of Confucianism, which has shaped the company's work ethic, corporate hi...

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SPOTIFY: HOW THE COMPANY USES DATA TO INFLUENCE MUSIC TASTES AROUND THE WORLD

ISBN: 9781779749123

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to the World of Data and Spotify The digital revolution has transformed the way we consume music, and Spotify is one of the biggest drivers of this transformation. The streaming app, launched in 2008, has g...

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SUBWAY: WHAT REALLY HAPPENED BEHIND THE SCENES TO CAUSE THE BRAND TO LOSE ITS RELEVANCE

ISBN: 9781779749130

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

SUBWAY'S PROMISING BEGINNINGS AND RISE The story of Subway begins with a simple but powerful idea: to offer a healthy alternative to traditional fast food. Founded in 1965 by Fred DeLuca and Peter Buck, Subway was initi...

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PLAYSTATION: HOW SONY USED GAMER PSYCHOLOGY TO DOMINATE THE CONSOLE MARKET

ISBN: 9781779749147

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Rise of an Empire - The Creation of PlayStation and Understanding the Gamer Market When Sony decided to enter the video game console market in the early 1990s, it was competing against established giants such as Nin...

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SONY: HOW THE JAPANESE KAIZEN MENTALITY HELPED THE BRAND OVERCOME CRISES

ISBN: 9781779749154

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

Introduction to Kaizen Philosophy and its Relevance in the Japanese Context The word "kaizen" is a combination of two Japanese characters: "kai" (change) and "zen" (for the better). Literally translated, it means "conti...

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ROLEX: HOW CONTROLLED SCARCITY KEEPS THE WATCHES AMONG THE MOST DESIRABLE IN THE WORLD.

ISBN: 9781779749161

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The History of Rolex and the Formation of the Brand Rolex's founding dates back to 1905, when Hans Wilsdorf and his brother-in-law Alfred Davis established the company in London. With a focus on producing high-quality w...

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RED BULL: HOW THE BRAND CREATED AN ELITE IDENTITY WITHOUT BECOMING INACCESSIBLE

ISBN: 9781779749178

Por: Max Editorial | Autor: EDITORIAL, MAX | Edição:

The Origin of Red Bull – An Energy Drink That Changed the World The history of Red Bull begins in the mid-1980s, when Dietrich Mateschitz , an Austrian businessman, discovered an energy drink called Krating. Daeng in Th...

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